Despite the fact that Console Wars by Blake J. Harris is about Sega rising to the top to dethrone Nintendo before slowly, painfully, and publicly falling out of consoles all together, this book is mainly about marketing, big ideas, and Tom Kalinske.
Now, I don’t mean that as a slight. Kalinske is a fascinating individual; the man came up with He-Man when he was at Mattel, after all. But the book does generally paint Nintendo as the bad guy despite the fact that Nintendo ultimately wins or at least won the 1990s.
Declassify >