Fumbling the Future, is a book published in 1988 about “How Xerox invented, then ignored, the first personal computer.” It all starts with three questions: Name the companies responsible for the longest playing series of personal computer commercials? The most creative single commercial? The first personal computer commercial?
The answers, as you find out through the first page and the subtitle, are IBM’s Charlie Chaplin ads, Apple Computers’ 1984 Super Bowl commercial, and Xerox.
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